How to help search engines register and suggest your site
Here are some practical tips to increase the chances that search engines offer your site as an answer to the questions of their users.
If you are looking for a step by step method to create quality sites that get noticed,
You could start with this one: http://write-for-the-web.simdif.com
Our free guides can help you better understand how to:
◊ Create original and rich content
Avoid having content that exists elsewhere on the web, even if it is your own. Enrich the subject with your site. Keep in mind the idea of making your site helpful for your reader, this itself is a critical step in search engine optimization.
◊ Organize your content so that each page answers one of your reader’s questions
Your readers must be able to find answers to their questions just by looking at the names of the tabs. By adopting your reader’s point of view and thinking about how to meet their expectations you will also be helping Google to understand and then recommend your site.
◊ Use the language of your intended readers
Use the everyday language of your readers in keywords and phrases because your readers will use these phrases when searching. Use these phrases often, but avoid stuffing them into your site more than necessary as both your readers and Google will find it suspicious.
Use common synonyms to ensure that the language of your site has natural variety. Enrich your site with the terms and topics known by your readers to be directly related to your activity. And keep sentences short and simple, because visitors to websites browse more than they read.
◊ Consider the importance of geographic location
If your business is related to a place, a city or a region, and especially if your readers will likely know the area, don’t hesitate to mention it. You could create a page dedicated to this place, make use of Google maps, insert useful links in connection with this place, … and of course, include the location name into your key phrases.
◊ Create a links page on your site
This page should group links that make sense to you, preferably in relation to the topic of your site. Of course, choose links that you think will be useful for your readers. Let the sites that you link to know that you have created the links, and they may return the favour by putting a link to your site on their pages.
◊ Encourage links from other websites to your website
If Google already knows these sites, it will follow them and evaluate your site accordingly. Google constantly rebuilds its vision of the world wide web by following available links. These links would preferably be from quality sites which are related to your topic. As usual, and especially here, quality is more important than quantity.
◊ Build your site for the long term
Time is an important factor for your site. It may take a few weeks for your site to be listed by search engines, and age alone has value in Google’s eyes. Search engines must be convinced that your site will not disappear in a few days. Show that your site is evolving by updating it regularly. This is one of the signs of a valuable website.
◊ Communicate the address of your site
Email friends and colleagues to announce the launch and important updates of your site. Facebook can be a good place to do this. Leave relevant comments on forums and social networks about topics similar to yours, with your website address in the signature. Include the address of your site in your business cards, flyers and in the signature of your emails. Don’t forget to switch on the “AddThis” function in your site.
https://staging.reporting.53.com/resource-center/articles/20155technologiesthatwillblowu.5 Technologies That Will Blow Up My Business (And Yours) In 2015
Forbes | Gene Marks
There are technologies that are coming and there are technologies that are here. For example, in the next three to seven years your business (and mine) will be affected, in some way, by wearables, the Internet of Things, drones, bendable materials, and 3D printing. But not yet (at least, not for most). However, in 2015, there are at least five technologies that have all been around for a little while and will have finally reached a certain stage of maturity. They will become mainstream this year. And they will blow up my business (and yours). Here’s how.
Cloud Accounting. The cloud accounting industry has grown to $1.7 billion in 2014 and by 2016, this is expected to multiply to $2.16 billion. 2015 will see the continuing growth of cloud accounting, led by products like QuickBooks Online, Sage,Xero, Intacct, NetSuite and others. Software vendors are investing significantly less on their on-premise solutions and have moved the lion’s share of their development efforts to the cloud. It’s easier to support and deploy and – let’s face it – cloud applications are more profitable for them in the long run. Most small and mid-market companies now understand the benefits of the cloud and realize that a cloud providers’ security, though nowhere near ironclad, is still better than their own. Like it or not, your accounting software vendor will drag you kicking and screaming there. In 2015 I will look to move my accounting application to the cloud.
Workflow. For years, applications have included automation to help do things quicker. But in 2014 workflow services exploded into the mainstream, led by IFTTT, Zapier, Yahoo! Pipes andelastic.io. These products link online services to each other and to physical things and perform user created functions that monitors, alerts, reports and improves productivity. Examples: a lighting system that flashes when a baseball team hits a home run (it’s connected to a sports website), a security system that sends texts when a door is unlocked, a phone that records every call to a Google spreadsheet for time tracking, an email that automatically creates a Facebook and Pinterest posting. The list of choices is endless because users are creating it. These products will continue to interface with objects, machinery and equipment and will soon easily provide updates that your warehouse manager or director of operations needs to run the plant. In 2015 I will be using IFTTT to connect our mobile devices, people, social media and cloud applications with each other.
Video Meetings. I am watching as the old fashioned webinar continues to fade into the past and services like Google+ Hangouts on Air and GoToMeeting improve in performance and popularity. A Google+ Hangout On Air is essentially a free TV station where a business can “broadcast” its content (training, safety instructions, promos, interviews, case studies, panel discussions) to the world and then automatically save it to YouTube. My company has already started to cut back on our webinars and in 2015 we will expand the use of Google+ Hangouts On Air, holding monthly conversations, interviews and panels with our clients and outsiders to discuss the latest services that affect them.
Customer Relationship Management. The worldwide CRM enterprise applications market is projected to increase from $22.8B in 2013 to $31.8B in 2018. Already a hugely popular tool in the business world, CRM is rapidly penetrating the SMB market. That’s because great applications, like Zoho, Insightly,Nimble and Batchbook, among many others, have matured into inexpensive, cloud based tools that not ensures that tasks are remembered, customers are never forgotten and everyone is kept in the loop. My company sells some of these and larger enterprise applications and already 2015 is looking like a busy year as new clients adopt a CRM culture and existing clients are eager to expand the use of their systems for campaign, lead and opportunity management.
E-Signatures. If you’ve bought a house or rented a property anytime in the past couple of years you’ve no doubt been asked to use EchoSign or DocuSign, two online document management applications that utilize e-signatures (and are massively popular in the real estate industry). These applications, and others like them, will become mainstream in 2015 and my business will adopt them in lieu of the Word docs, paper, email attachments and faxes (yes, faxes) that we’re still using to propose, contract, confirm and invoice our customers. The services will help us speed up the sales process and also provide a repository for documents that both we and our clients can refer to in future years.
What about payments? There are big changes to coming to payments – ApplePay, Google Wallet, PayPal and a number of other services will be fighting over consumers’ method of payment both in store, online and through social media. And in October, EMV technology will essentially become a requirement for anyone using or accepting a credit card. But sadly my business still mainly receives checks. Checks! That’s because I’m not in retail and most of my clients still pay by check. I’m sure you see the same. But rest assured – that will change. Just not next year. Besides Forbes, Gene writes weekly for Inc.com.
This article was written by Gene Marks from Forbes.
The views expressed by the author are not necessarily those of Fifth Third Bank and are solely the opinions of the author. This article is for informational purposes only. It does not constitute the rendering of legal, accounting, or other professional services by Fifth Third Bank or any of their respective subsidiaries or affiliates, and are provided without any warranty whatsoever. Deposit and credit products provided by Fifth Third Bank, Member FDIC.
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