How to help search engines register and suggest your site
Here are some practical tips to increase the chances that search engines offer your site as an answer to the questions of their users.
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Our free guides can help you better understand how to:
◊ Create original and rich content
Avoid having content that exists elsewhere on the web, even if it is your own. Enrich the subject with your site. Keep in mind the idea of making your site helpful for your reader, this itself is a critical step in search engine optimization.
◊ Organize your content so that each page answers one of your reader’s questions
Your readers must be able to find answers to their questions just by looking at the names of the tabs. By adopting your reader’s point of view and thinking about how to meet their expectations you will also be helping Google to understand and then recommend your site.
◊ Use the language of your intended readers
Use the everyday language of your readers in keywords and phrases because your readers will use these phrases when searching. Use these phrases often, but avoid stuffing them into your site more than necessary as both your readers and Google will find it suspicious.
Use common synonyms to ensure that the language of your site has natural variety. Enrich your site with the terms and topics known by your readers to be directly related to your activity. And keep sentences short and simple, because visitors to websites browse more than they read.
◊ Consider the importance of geographic location
If your business is related to a place, a city or a region, and especially if your readers will likely know the area, don’t hesitate to mention it. You could create a page dedicated to this place, make use of Google maps, insert useful links in connection with this place, … and of course, include the location name into your key phrases.
◊ Create a links page on your site
This page should group links that make sense to you, preferably in relation to the topic of your site. Of course, choose links that you think will be useful for your readers. Let the sites that you link to know that you have created the links, and they may return the favour by putting a link to your site on their pages.
◊ Encourage links from other websites to your website
If Google already knows these sites, it will follow them and evaluate your site accordingly. Google constantly rebuilds its vision of the world wide web by following available links. These links would preferably be from quality sites which are related to your topic. As usual, and especially here, quality is more important than quantity.
◊ Build your site for the long term
Time is an important factor for your site. It may take a few weeks for your site to be listed by search engines, and age alone has value in Google’s eyes. Search engines must be convinced that your site will not disappear in a few days. Show that your site is evolving by updating it regularly. This is one of the signs of a valuable website.
◊ Communicate the address of your site
Email friends and colleagues to announce the launch and important updates of your site. Facebook can be a good place to do this. Leave relevant comments on forums and social networks about topics similar to yours, with your website address in the signature. Include the address of your site in your business cards, flyers and in the signature of your emails. Don’t forget to switch on the “AddThis” function in your site.