Unruly, News Corp And Moat Partner To Bring Viewable Vertical Video To Advertisers
20/06/2016 14:38 by David Waterhouse
New mobile ad format launches on The Sun and The New York Post, with attention measurement from Moat
Unruly data shows quarter of consumers watch more than 10 videos a week on their phones; 53% of people are annoyed by having to turn their phone horizontally to watch videos
LONDON, NEW YORK – June 20, 2016 – Advertisers can now run viewable vertical video campaigns across News Corp titles thanks to a new mobile format launched at an event held at Cannes Lions today by News Corp and video ad tech company Unruly.
The outstream vertical video format is now live on The Sun and The New York Post, allowing advertisers to unlock the power of mobile video and maximize viewer attention. The mobile web format guarantees video views are viewable, as defined by the Media Ratings Council (MRC) and measured by launch partner Moat.
To help brands create best-in-class content for this emerging format, Unruly today also announced the launch of the Vertical Video Collective – a network of mobile-first content creators specialising in creating video for vertical viewing.
Mobile is increasingly the device of choice for consumers watching video online, with 45% of all global digital video views now taking place on mobile (source: eMarketer) and a quarter of consumers watching more than 10 videos a week on their phones (source: Unruly Mobile Video Survey).
Unruly’s new ad unit, compatible with both iOS and Android devices, displays ads the same way viewers consume videos on their mobile